TikTok Shop Setup - Social Blast

Hey, what's going on guys?

This is Dan back here with Join Brands and today we are going to go through setting up a Social blast campaign from TikTok shop here on Join Brands.

So we've already gone ahead and set up our content plus posting campaign.

We've got our first couple of creators in the door making content.

They bought your product and now we want to go ahead and start increasing and ramping up volume.

So Social Blast in a nutshell is you're going to be getting a package of videos and these are typically going to skew more towards the micro and nano influencers.

So these aren't going to be the big star creators of the platform.

This is a great way in order to get your product out there, get more sales on your shop and test different ideas to see what is working and converting for your brand.

So we're going to go ahead and select Social Blast here and then very similar setup before we're going to go ahead and select TikTok shop.

We have our brand here, we'll get our product pulled in.

So same thing, commission shop ads we've got set at 10%.

We'll get that turned on and then where we're going to take a little bit of a different look here is so when the creators buy the product is previously we had them buy through the product links when you can absolutely do that again.

But another option that we just recently rolled out is you can have the creators buy the product through a shoppable video link.

Now the benefit to doing that is having the GMV come through a video will get attributed to your affiliate GMV and increasing your affiliate GMV that's going to help you unlock additional perks with TikTok, including more capabilities for your creator out outreach.

So once you get set up on the Join Brands TikTok outreach agent, you'll be able to send out more messages and get more creators, once you unlock that affiliate GMV threshold.

So we'll go ahead and go here, we'll select our video.

So we're going to select the video that we're going to have our creators buy the product from.

So ideally we want this to be a video that's doing pretty well.

So we can go through here and find one that looks pretty good here.

This one's got a couple thousand views, couple sales on it.

This looks good.

So we'll go ahead and select that, pull that in.

And now when we launch the campaign, this video is where the creators are going to buy the product from and that is going to attribute it to your affiliate gmv, which is going to help you out with that, with that creator outreach.

From there, we're going to go ahead and select the package of videos that we want.

How many videos are we looking for?

Are we looking for 10, 25, 50 or 100?

Most people go for the hundred $25 a video.

You're really not going to beat that.

And so with this, you're going to be getting a hundred different videos from a hundred different creators and 100 people buying your product.

So similar thing with the content volume settings.

If you want to allow creators to make more, more content, you can, you can put that in as.

You know, we'll keep that as, keep it simple.

Five extra videos, $10 each.

And this doesn't necessarily mean that every creator is required to make an extra five videos.

It just means they can if they want to.

So some might, you know, that's going to be up to the creator.

But for the creators that do decide to opt for this and do those additional five videos.

So we've got the $25 video plus now an additional five videos at $10 each.

That's $50.

So you've now got $75 for six videos which, the value of that, the price per video decreases dramatically.

And so now with one single sample, you've now got six pieces of content.

Out of that, the content brief, similar as before, we'll go ahead and do the product description, pull that in, let the AI do its, spit out our content brief.

remember this is something that you can absolutely edit.

So once it spits it out, you can either use it as is or if you want to go ahead and tweak it once it's in here, just kind of use it as a template performance bonus, very similar to before.

So we'll go ahead, you know, we'll go $500 for $50.

Or let's say if this video gets, you know, 10,000 likes, is that, how many zeros is that?

Then that'll be an extra 50 as well.

Desired date for posting.

We can leave that.

we went through all this before.

Any kind of special requirements.

If it's like a specific brand, you can specify what kind of creators you're looking for, captions, references, all that.

And then as you go through here, very similar to the content plus posting, keep it at the reimbursement, get to the final stage of the payment, and this is what we're looking at.

so again guys, Social Blast is a great way to get volume out there.

This is a great way to test different video styles, test different hooks, test different CTAs, and see was working for your brand.

Because by the time you're going to be getting on that outreach agent, we want to make sure that your content brief is really dialed in.

It's something that, you know, converts.

It works well.

So when we get it to thousands and thousands of creators, we know it's going to be a winner.

So let me know if you guys have any questions on this, and good luck.