TikTok Outreach Agent

Hey, what's going on guys?

It's Dan back here with Join Brand.

So now that we've got our first couple of campaigns underway, we went ahead and set up on content plus posting.

So we got our first couple of creators in the door making content.

We got our creator volume scaled through a social blast where we got a lot of creators buying the product, making content, boosting our content library, boosting our affiliate gmv and we were really able to test a couple of different ideas to get a good understanding of what's working for our brand.

Now that we've really got our creator brief nailed down now let's start getting that out in front of the masses.

So with our TikTok outreach agent, we have access to over 4 million creators beyond just whoever's on join brands.

So we're going to go ahead and get that set up here.

So we're back in our dashboard.

We're going to go to agents, create new agent and we're going to go ahead and through the flow here.

So for the agent tie we'll go with target collab plus a message.

You can name the agent, say how you want, long, long, valid till and then we're going to get down to the invitation text.

So this is going to be kind of your opening message.

It has, hey, love your TikTok content, feels super authentic.

Would you be open to collaborating with us on some of our best selling products?

You can play around with this, make it personal, make it yours.

this is going to be that first message that a creator sees along with that, that product.

Preferred content type.

You can select between live or shop video.

We'll go shop video.

free samples.

This is going to be the default setting where it's going to be on and for you to manually review requests.

You can select for, you can for auto approve requests if you would like to but most folks leave it as they want to be able to manually review them.

From here we're going to go ahead and pull our products in.

So unlike the Join Brains campaigns you can have multiple products in here so you can pull up to 100.

So just for the demo purposes we'll bring in all of them because why not from here we're going to go ahead and get the commission set.

So these commissions are going to be pulled in for what they are on TikTok.

If you want to play around these, you want to add a little bit more for targeted collab, some folks decide to go higher.

so this is where you're able to add those.

And once you're done with that, we'll go next.

And this is where you're able to set up your follow up messages.

So remember we had our initial message that we set up on the first page.

now this is where we're going to set up a sequence.

So creators get a lot of messages, their inboxes are really flooded so we got to stand out somehow.

And that usually involves multiple messages, multiple touch points in order to get the creator's attention.

So here you can set up your follow up, set up what you want that messaging to be, how many days after the invite you want it sent.

So we can do for the first one, we want it done the next day.

For the second one you can do this after you know, four days.

And the third one we can have this done after like a week.

And you're totally up to you to play around with this.

so just for moving forward we'll turn these off.

but once those are done, we'll go ahead to next and this is going to bring us to the creators.

So it's giving it some time to load, but we have access to for almost 4.1 million creators.

Now from here you're going to build out your list of what creators you want to target for this specific outreach agent.

So we're going to go ahead here to filters and this is where you're going to be able to filter down to find the exact kind of creator that you're looking for.

So you can filter by category.

So let's say you want someone that does health level will do any, but you can go anywhere between L1 to L8, you know, dictate what kind of level of creator you're looking for.

You can go by followers.

So let's say we want people with, you know, over a thousand followers, you know, over $1,000 GMV video views will go any live views, you know, you go any, don't really care about that.

For this.

And then post rate, let's say we want someone with at least a 60% post rate.

from there, once all your filters are in check, you're going to go ahead and go apply and this is going to filter it down.

So this is going to give us over over 4600 creators that now specific, that now specifically fit our demographic of what you're looking for.

And then from there you can scroll down and agent and that is going to get it launched.

This is a great way.

Once you've got your creator brief really nailed in once you've built up that social proof.

So now when creators are seeing these messages, they're going to go look at your shop and they're going to see all that gmv, you know, those reviews, all that history that you've had from those campaigns that you previously set up, and the GMV that those creators from that campaign have generated.

And now that social proof is there, now these creators are going to be much more likely to want to work with you, and this is going to be a great tool to really accelerate your creator army.